Real Estate, Radically Transformed

Riley Keller, Labs Mascot

Providing the power to light your
bright idea.

We live by the creed that doing things together leads to better-than-imagined results. Labs, our collaborative design process, puts the power to influence and upgrade your business software in your hands. From the first lightbulb moment to product launch, the next generation of real estate starts with you.

The 5 rounds of the Labs process

We believe that real estate is about relationships – a journey that starts with a handshake. That’s why we create technology that ensures these relationships will endure and grow, helping you shape your business into one that flourishes, one life-changing client experience at a time.

Collaborate

How individual strengths become stronger, together.

HOW THIS WORKS

This is the point of launch, intended to discuss, identify, and brainstorm potential solutions to a common problem.

Design

Change in the making, literally.

HOW THIS WORKS

The potential solution is visually defined and the initial build-out begins. After gaining team consensus, the Labs team signs off on the new direction.

Test

From vision to reality: how a product’s potential goes into practice.

HOW THIS WORKS

Product development begins, feedback is provided, and features that can improve the experience are suggested.

Build

The foundation is set and special circumstances are considered.

HOW THIS WORKS

The development team compiles and implements agent feedback, continuing to deliver on the full vision of the product.

Repeat and Refine

Together, we’re always getting better.

HOW THIS WORKS

Each time the product passes a round of testing, more agents are invited to join the lab. If it doesn’t make the grade, we start again, using different methods to achieve the vision.

Sarita Dua
$44.8M in Volume, 2018

“Keller Williams hosts consumer labs that place buyers and sellers in the driver’s seat of their technology. This technologist/consumer collaboration is fast-tracking our success and moving us closer to an end-to-end consumer experience.”

Ty Voyles
$57.0M Volume, 2018

“This is the most fun I’ve had in any career in 20 years. We’re moving incredibly fast and the results are tangible. I am watching the product evolve on the timeline I’ve asked for and can see the impact it will have on my bottom line.”

Adam Hergenrother
$350.7M in Volume, 2018

“Keller Williams has made it their mission to arm agents with the very best tools, rooted in technology, to allow them to efficiently run their businesses and provide a seamless end-to-end consumer experience for their clients.”

Lance Loken
$517.9M in Volume, 2018

“We love the technology coming out of Keller Williams. It’s a company of growth, with a culture that fosters learning and failing forward. It’s this approach that helps drive innovation.”

What you’ve made in Labs

You asked for everything, and we like to overdeliver. Equipped with applications to meet your every business need, Goals, Calendar, Contracts, Marketing, Campaigns, and Referrals make up Command’s all-in-one, agent-friendly dashboard. Soon to be recognized as a real estate dream come true, these bragworthy bells and whistles are now exclusively yours.

Your wish is our Command

The foundation of everything we do starts with you. Your participation in Labs directly influences, shapes, and evolves the technology you’ll use tomorrow, next week, and even for years to come. Have a big idea? Don’t hesitate to let us know.

Participate In Labs

Real Estate, Radically Transformed

Providing the power to light your
bright idea.

The 5 rounds of the Labs process

Collaborate

HOW THIS WORKS

Design

HOW THIS WORKS

Test

HOW THIS WORKS

Build

HOW THIS WORKS

Repeat and Refine

HOW THIS WORKS

“Keller Williams hosts consumer labs that place buyers and sellers in the driver’s seat of their technology. This technologist/consumer collaboration is fast-tracking our success and moving us closer to an end-to-end consumer experience.”

“This is the most fun I’ve had in any career in 20 years. We’re moving incredibly fast and the results are tangible. I am watching the product evolve on the timeline I’ve asked for and can see the impact it will have on my bottom line.”

“Keller Williams has made it their mission to arm agents with the very best tools, rooted in technology, to allow them to efficiently run their businesses and provide a seamless end-to-end consumer experience for their clients.”

“We love the technology coming out of Keller Williams. It’s a company of growth, with a culture that fosters learning and failing forward. It’s this approach that helps drive innovation.”

What you’ve made in Labs

Your wish is our Command

REVER HQ

REVER LEXINGTON

REVER CENTRAL PARK

REVER THE PARK RESIDENCE

Real Estate, Radically Transformed

Providing the power to light your bright idea.

The 5 rounds of the Labs process

Collaborate

HOW THIS WORKS

Design

HOW THIS WORKS

Test

HOW THIS WORKS

Build

HOW THIS WORKS

Repeat and Refine

HOW THIS WORKS

“Keller Williams hosts consumer labs that place buyers and sellers in the driver’s seat of their technology. This technologist/consumer collaboration is fast-tracking our success and moving us closer to an end-to-end consumer experience.”

“This is the most fun I’ve had in any career in 20 years. We’re moving incredibly fast and the results are tangible. I am watching the product evolve on the timeline I’ve asked for and can see the impact it will have on my bottom line.”

“Keller Williams has made it their mission to arm agents with the very best tools, rooted in technology, to allow them to efficiently run their businesses and provide a seamless end-to-end consumer experience for their clients.”

“We love the technology coming out of Keller Williams. It’s a company of growth, with a culture that fosters learning and failing forward. It’s this approach that helps drive innovation.”

What you’ve made in Labs

Your wish is our Command

REVER HQ

REVER LEXINGTON

REVER CENTRAL PARK

REVER THE PARK RESIDENCE

Providing the power to light your
bright idea.